My Cheer Box was born out of a shared vision between Danny Ashbrook, a seasoned entrepreneur in the custom print industry, and Ricky Sweetin, a retired USAF serviceman with a passion for woodworking. In 2019, they identified the growing demand for custom-designed cheer boxes and, with their combined skills, launched My Cheer Box, LLC in January 2023. Today, they deliver uniquely customized, collapsible cheer boxes with the convenience of an online design program, transforming the cheerleading experience with their commitment to unrivalled customer service and product satisfaction. Through My Cheer Box, Danny and Ricky pledge to uphold cheerleading traditions, spark creativity, and bring joy to cheerleaders and coaches alike.